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What is semiotics?

Semiotics is defined as the science that studies signs.

These signs are divided into three categories: iconic, indexical and symbols. The

icons are signs that have resemblance to the object you want to represent (eg photo of the Eiffel Tower, a map). There is no complete analogy with reality, it should take for granted that there are some similarities and some not. These signs are the result of an agreement, because we tend to focus on the relationship between the lines, excluding the size (the tower of Pisa and the Leaning Tower of Pisa souvenir).

I indexical signs have relation of physical continuity with what they want to represent (eg footprint left on the sand; flag in the wind that moves in the direction of the wind, pronouns). The size of conventional
is necessary: \u200b\u200bto belong to a given culture is essential to understand this type of sign.

I have no symbols relationship with what they want to represent (eg all traffic signals, signs in mathematics.) There is therefore no kind of analogy, because elements are entirely conventional.
It must understand the meanings that a particular culture attaches to a signal for a process semiottico.

summary, in short ...

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... A pop on the semiotics of authors: Barthes

Barthes identifies a level of denotation and connotation of a sign. With

denotation Barthes means what the sign represents, its objective meaning (eg dog barking = mammal).

With connotation, will, however, a shift of meaning (John communication is a dog), or takes a part of it and you slip into something else.



This distinction is important because the semiotic process

is not static, but dynamic and infinite, because it is beyond the scope denotative, extending it to other different. In the face of every sign there is a field denoting the manifest, but also a connotative field which, though implicit, sometimes affects more than the first. In the process semiotic sphere denotation and connotation are fundamental. The

advertising makes use of both the level and the level connotative denotative ...

An example of advertising in both of these levels may be one of the Panzani Pasta:

The denotative field is the pasta itself ...

The connotative context, however, regards as the choice of colors, ie those of the Italian flag.